Customer Discovery Pros
The Power of
​Customer Discovery
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Customer Discovery is an essential part of your toolkit to understand what customers need and are willing to pay for.  Read more...
Smart Audience
​Engagement
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It takes persistence and active listening to hear customer pain points. You also have to make your valuable time very productive by leveraging it by a minimum of 5-1. Read more...

Visualizing Startup
​Funding Success with VCs

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Hint: look for the red and black dots.
​The odds of raising VC money are staggering - against you.  This amazing visualization tells the incredible story. Coming soon...
US Market Readiness
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Getting Ready for the US Market
Market entry to the US is complex, expensive and time-consuming. Make sure you get a head-start!  Learn more...
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10/1/2020

Why is Customer Discovery So Important?

Read Now
 
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It's all about hitting the right target!
I (Randy Fisher) am an expert in Customer Discovery - a special type of market research for startups and entrepreneurs. It is based on a proven model developed by serial entrepreneur Steve Blank at Stanford University - to assess the viability of a business model and proposed market - before entering the market, developing a website, business plan or even business cards. 
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Why? Because based on the market research, the market and the strategies you use are very likely to change!

This specific type of market research (qualitative & quantitative) will save you thousands of dollars and months of time (and help you make $), by better understanding the Pain Points & Needs of your target audience (“drivers and motivations)”, barriers to success and customer conversion.

(Hint - When the Customer says: Yes, I’d Love to have that! - you know you’re onto something...)

The Customer Discovery also will help you determine the direction (“viability”) of your startup concept. 

Part of this also involves a competitive analysis - to determine who the competition is, and more importantly how to position yourself in the market. It is also the kind of information that Investors are looking for to determine “Product/Market Fit” - and whether you have a viable business model that can deliver the ROI they are looking for. If you are self-funded, this research will help you stretch your valuable dollars.
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I am a mentor with the National Science Foundation’s Innovation (NSF I-Corps) Program, and the Founder Institute. I’ve also been in a TechStars Global Startup Weekend to Fight COVID-19. I have been working for several startups focused on Marketing and Growth - and a key part of my role has been to understand user and partner behavior, social media use, analytics and faster-conversion / monetization.

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    Randy Fisher

    Entrepreneurship, innovation, marketing, customer segmentation & tickling curiosity.

    View my profile on LinkedIn

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    Go-To-Market

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    • Our Difference
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