What have you learned from
your customers that
surprised you?

I am collecting real stories from business leaders about what it actually means to stay close to your customers. Not theory. Real stories, real lessons, real change.

Why This Exists

Real stories with real impact.

What really matters are the real stories. The moment a leader realized his or her assumptions were wrong. The conversation that changed the organization's strategy. The thing a customer said that no one was ready to hear.

That is what I am building -- a living body of real experience from leaders who know about and value the importance of customer insight and intelligence.

What You Get

Your stories matter.

Your story featured in The Customer Intelligence Report -- shared with a growing community of business leaders
Your name and perspective in front of CEOs, business owners, and senior leaders who care about this topic
A personal note from me when your story is published, with a link to share with your network
The finished report delivered to you before it goes public
Full control -- you can remain anonymous if you prefer

When did someone in your organization last have a conversation with a customer without an agenda?

The question at the heart of this research - Randy Shawn Fisher

Share Your Story

3 Questions.
20 Minutes.
Customer stories worth telling.

Answer as much or as little as feels right. There are no wrong answers -- only real ones.

About You

Your contact details

So I can follow up personally within 5 business days.

Question 01

Tell me about a time a customer expressed appreciation -- or surprise -- at how your organization showed up for them.

What did that moment reveal about the relationship between your organization and the people you serve?

Question 02

Tell me about a specific time when listening to a customer changed how you thought about your business.

It does not have to be dramatic. The small moments are often the most powerful.

Question 03

What surprised you or your employees most when you really started listening more closely to your customers?

Think about the moment your assumptions were challenged or something unexpected came to the surface.

How Would You Like to Be Featured?

Choose how your story appears in the report.

Use my name and company

Full attribution -- your name, title, and organization appear with your story

First name and industry only

For example -- "Sarah, manufacturing sector"

Anonymous

Your insights appear without any identifying information

A promise: Your story will never be published without your explicit approval. I will send you a draft of how your contribution will appear and wait for your go-ahead before anything goes live. You can withdraw your submission at any time by emailing me directly.

Submissions are reviewed personally. You will hear from me within 5 business days.

Thank you for sharing.

I will review your story and be in touch within 5 business days.

How It Works

From your story to the report.

You share your story

Answer the three questions above and book a 20-minute Zoom call with Randy to go deeper.

Randy reviews and shapes it

Your story is edited for clarity and impact. You see and approve the final version before anything is published.

Your insight reaches leaders

The Customer Intelligence Report is shared with a curated audience of business owners, executives, and senior leaders.

We are grateful for assistance from: