Partnership Foundations Certificate | CustomerDiscoveryPros.com
Everyone Is Pitching.
Nobody Is Listening.
That Is Your Advantage.
with a concentration in Entrepreneurial Sales and Partnership Development
A 5-week live virtual certification for entrepreneurs, solopreneurs, and independent professionals who want to build a business through genuine curiosity, real relationships, and partnerships - not pitches.
The best sales are relational, not transactional. The best partnerships start with a genuine question, not a pitch deck. And in a world where AI is generating more noise than ever, the person who is actually curious about you is the most memorable person in the room.
What Everyone Else Does.
What You Will Do Instead.
Everyone Else
- Leads with a pitch and a product
- Talks about features and benefits
- Follows up with "just checking in"
- Treats every conversation as a transaction
- Misses the partnership hiding inside the prospect
- Gets ignored, ghosted, and forgotten
You, After This Program
- Leads with genuine curiosity about them
- Listens for what they actually need
- Stays relevant with value, not noise
- Builds relationships that convert over time
- Turns prospects into partners and referral sources
- Becomes the most memorable person they met this year
Built for People Building Their Own Thing
If you are building a business outside a corporate job and need to develop clients, partners, and referrals - this was built for you.Entrepreneurs
You are building something from the ground up and need to develop real relationships that turn into clients, partners, and revenue - without feeling like you are constantly selling.
Solopreneurs
You are a one-person business. Every conversation matters. This program gives you a system for turning conversations into lasting relationships that grow your business.
Freelancers and Independents
You have skills and you deliver results. What you want is a pipeline that does not depend on cold outreach - one built on trust, referrals, and mutual value.
Gen Z Founders
You are building because the traditional path is not working for you. Good. The people who master relational business development right now will have a massive advantage over everyone else.
Six Skills That Change How You Do Business
Every skill is practiced on real prospects and real conversations during the program - not hypotheticals.
Customer Discovery Conversations
How to open a conversation with genuine curiosity and surface what the other person actually needs - not what you assume they need.
Your Value Proposition
How to articulate what you do in a way that resonates with the person in front of you - not a rehearsed elevator pitch.
Prospect Research
How to learn enough about someone before a conversation to ask smarter questions and show genuine interest.
Relational Outreach
How to reach out in a way that feels human - and build a prioritized list of people worth building relationships with.
Staying Visible Without Pitching
How to stay in front of the right people with value and relevance - so when they are ready, you are the first person they think of.
Partnership One-Pager
How to turn what you learned in a discovery conversation into a tangible next step - a one-page proposal that moves things forward.
5 Weeks to Relational Business Development
Each week combines a live Zoom session with real fieldwork applied to actual prospects in your business. You leave every session with something you can use the next day.Week1
Why Curiosity Is Your Competitive Advantage
The Foundation- Why pitching is killing your business development - and what to do instead
- Introduction to customer discovery as a relationship-building methodology
- Defining your value proposition in relational terms
- How to think about partnerships, not just customers
Week2
The Art of the Discovery Conversation
Listening That Opens Doors- How to structure a conversation that makes people feel heard
- Conducting your first real discovery conversations with prospects
- Surfacing insight from what you hear - including what surprises you
- Building a prioritized list of people worth investing in
Week3
Showing Up Prepared and Relevant
Research, Narrative, and Outreach- How to research someone before a conversation without being creepy about it
- Crafting your story so it connects to what they care about
- Building an outreach approach that feels human - email, LinkedIn, warm intro
- How to ask for a conversation without pitching in the ask
Week4
Staying Visible and Moving Things Forward
Relationship Rhythm and Readiness Signals- How to stay in touch in a way that adds value instead of noise
- Using content, opportunities, and genuine interest to stay relevant
- Recognizing when someone is ready to move forward
- How to transition from relationship to real conversation without the awkward pitch
Week5
Turning Conversations Into Partnerships
Your One-Pager, Needs Identified, Action Plan- Synthesizing what you learned from your discovery conversations
- Identifying where mutual value and partnership opportunity exists
- Drafting your Partnership One-Pager capstone deliverable
- Building your 90-day relational business development action plan
You Earn It. You Own It.
To earn the Partnership Foundations Certificate with a concentration in Entrepreneurial Sales and Partnership Development, participants submit a Partnership One-Pager based on at least one real discovery conversation conducted during the program. Your capstone is not a test. It is evidence that you can do the work.- The prospect or potential partner and what you learned about their priorities
- The needs you identified and where mutual value or alignment exists
- A proposed next step and a 90-day action plan
A Globally Proven Methodology
This program is built on a customer discovery methodology with hands-on delivery experience across six continents. It works because it is built on listening, not pitching.WIPO-Published Author
Randy Fisher is the author of a forthcoming book on customer discovery for technology transfer professionals, published by the World Intellectual Property Organization.
Six Continents of Delivery
Workshops delivered in Albania, North Macedonia, Fiji, Sri Lanka, Chile, Canada, and the United States. The methodology works across cultures because curiosity is universal.
Real Fieldwork Every Week
You apply the methodology to real people in your real business each week. You do not graduate with theory. You graduate with a system and a proven track record of using it.
Delivered by CustomerDiscoveryPros.com
The same discovery methodology used across industries, sectors, and six continents - now adapted specifically for entrepreneurs and independent professionals building their own businesses.
Pilot Pricing - Available Now
Seats are limited to 12 participants per cohort. Pilot pricing is available for the first cohort only.Pilot Rate
Partnership Foundations Certificate
$795
Pilot rate for the first cohort. Price increases after launch. Reserve your spot now to lock in this rate.
- 5 live weekly Zoom sessions
- Real fieldwork with actual prospects in your business
- Access to session recordings
- 90-day relational business development action plan
- Partnership One-Pager capstone deliverable
- Partnership Foundations Certificate - As a business expense, this may be tax-deductible.
Stop Pitching. Start Listening.
Watch What Happens.
Seats are limited to 12 participants per cohort. Start with a short conversation to confirm this is the right fit for where you are right now.
Book a Free 15-Minute Call No sales pressure. Just an honest conversation about fit and timing.
