The Skill YOU Are Missing.
The Edge That Gets You Hired and Promoted.
with a concentration in Sales and Business Development
A 5-week live virtual certification in customer discovery, partnership development, and real-world business conversations. Built for ambitious individuals and teams who want to win in sales and business development.
"They were smart. They had the credentials. But they could not talk to a customer and figure out what they actually needed."
- Frustration shared by a corporate hiring manager about recent MBA graduates
Business schools teach strategy, finance, and frameworks. What they rarely teach is how to have real conversations with real people and translate what you hear into relationships, partnerships, and deals.
Customer discovery is the foundation of every sale and every partnership. Without it, even the sharpest candidates stall out in sales and business development roles. This program closes that gap.
Three Audiences. One Powerful Skill.
This is not a general business course. It is a practical certification built for people who want a real edge in sales and business development.
Early-Career Professionals
You have the drive and the degree, but you want to stand out from peers who have the same credentials. This certification gives you a methodology, a credential, and the ability to have conversations that actually move things forward.
New Sales and BD Hires
You have landed the role. Now you need to accelerate your ramp. Customer discovery skills will help you understand buyers faster, qualify better, and develop partnerships that stick.
Companies and Sales Teams
You are tired of reps who pitch before they listen. This program trains your team to discover what customers actually need - and to build the kinds of relationships that create long-term revenue.
The Skills That Separate the Top 10%
Every module is hands-on. You will practice these skills on real prospects and real conversations during the program.
5 Weeks to Partnership Readiness
Each week combines a live Zoom session with real fieldwork applied to actual prospects. You will leave every session with something you can use.
Customer Discovery and What Makes Partnerships Work
Getting Started- Introduction to the customer discovery methodology
- What makes a strong corporate and industry partnership
- Defining your partnership value proposition
- Overview of the partnering landscape in sales and BD
Discovery Conversations, Surprises, and Insights
Interviews, Insights, and Building Your List- How to structure a discovery conversation with a buyer or partner
- Conducting your first customer discovery interviews
- Surfacing insight from what you hear - including what surprises you
- Building and prioritizing a targeted prospect list
Research, Narrative, and Preparing for Outreach
Diligence and Your Story- Researching a prospect company the right way
- Aligning your offering to what they actually care about
- Crafting your narrative for partnership and sales conversations
- Preparing your outreach approach - email, LinkedIn, warm intro
Staying in Touch and Moving the Conversation Forward
Relationship Rhythm and Readiness Signals- Building a relationship maintenance cadence that works
- Using newsletters and relevant updates to stay visible
- Recognizing when a prospect is ready for a deeper conversation
- How to move from relationship to real conversation without being pushy
Putting It All Together
Your One-Pager, Needs Identified, Action Plan- Synthesizing what you learned from your discovery conversations
- Identifying the prospect's real needs and where your offer aligns
- Drafting your Partnership One-Pager capstone deliverable
- Building your 90-day outreach and relationship action plan
You Earn It. You Own It.
To earn the Partnership Foundations Certificate from CustomerDiscoveryPros.com, participants submit a Partnership One-Pager based on at least one real discovery conversation conducted during the program. Your capstone demonstrates that you can do the work - not just describe it.
- The prospective partner or buyer and what you learned about their priorities
- The needs you identified and where alignment with your offering exists
- A proposed next step and a 90-day action plan
This is a credential built on evidence. Employers and clients can see exactly what you can do.
A Globally Proven Methodology
This certification is built on a customer discovery methodology with hands-on delivery experience across six continents. It is not theoretical.
WIPO-Published Author
Randy Fisher is the author of a forthcoming book on customer discovery for technology transfer professionals, published by the World Intellectual Property Organization.
Six Continents of Delivery
Workshops delivered in Albania, North Macedonia, Fiji, Sri Lanka, Chile, Canada, and the United States. The methodology works across cultures because it is built on listening, not pitching.
Real Fieldwork
Every week, you apply the methodology to a real prospect or partner target. You do not graduate with theory. You graduate with evidence that you can do the work.
Delivered by CustomerDiscoveryPros.com
The same discovery methodology used across industries, sectors, and six continents - now adapted for sales and business development professionals.
Individual and Corporate Pricing
Seats are limited to 12 per cohort. Pilot pricing is available now.
Pilot / Beta rate. Price increases after the first cohort.
- 5 live weekly Zoom sessions
- Real fieldwork with actual prospects
- Partnership One-Pager capstone deliverable
- Partnership Foundations Certificate with a concentration in Sales and Business Development
- Access to session recordings
Group rates for 3 or more. Private cohorts available for company-wide delivery.
- Everything in Individual
- Group pricing for 3 or more participants
- Option for private, company-only cohort
- Custom curriculum alignment to your sales process
- Post-cohort debrief for managers
"
Since I've worked with Randy, I have gained so much insight into how to bridge the gap between my vision and speaking the language of funders and partners who want to make a difference. I've become more confident - and I now see that I can be entrepreneurial too.
Alimatu Dimonekene MBE
Founder, A Girl At A Time | UK and Sierra Leone
Ready to Build the Skill That Gets You
Hired, Promoted, and Trusted?
Seats are limited to 12 participants per cohort. Start with a short conversation to confirm this is the right fit for where you are right now.
Book a Free 15-Minute CallNo sales pressure. Just an honest conversation about fit and timing.
