You finally hire a salesperson.
Now what?
It takes 2 to 3 months before they get fully up to speed. Meanwhile, you are spending your valuable time training them -- time you do not have.
And if it does not work out? You have just lost 6 months. And you have to start all over again.
Aargh.There IS a better way.
The Solution
Introducing Sales Readiness
Before you hire your next salesperson -- or after your last one did not work out -- Sales Readiness gives you something most startups never have: a documented, repeatable sales process that does not live only in your head.
We capture your founder insight and convert it into the tools, messaging, and playbooks your sales team can actually use. So onboarding is faster. Training takes less of your time. And if someone leaves, you do not start from scratch.
Is This You?
Sound familiar?
- You are a B2B founder doing most of the selling yourself
- You have hired a salesperson, but the results are unpredictable
- You have already had someone not work out -- and lost months in the process
- Deals feel harder than they should, and you are not sure why
- You are getting ready to scale or raise capital, and investors are asking hard questions about your sales motion
If any of this resonates, Sales Readiness is the missing layer.
What It Actually Is
More than a CRM cleanup
Sales Readiness is not just cleaning up your CRM or creating content.
It is the discipline of figuring out what your best customers actually respond to -- the trigger events, the signals, the language that converts cold and warm prospects faster -- and turning that into a system your sales team can use from day one.
It focuses on two things equally:
Tools, playbooks, and messaging that reflect what actually works in your market.
Behaviors, structure, and habits that move deals forward and actually close them.
The Impact
Where Sales Readiness shows up
Sales Readiness works from mid-funnel through close. It directly impacts:
- A faster ramp-up time for new salespeople
- Less of your time spent hand-holding and re-training
- Shorter sales cycles
- Better close rates
- A sales motion that does not collapse when someone leaves
- A more credible revenue story for investors
The Process
How we work
Every engagement starts with understanding where your current sales motion is breaking down. Then we build what is missing.
- Sales Readiness Audit of your current sales process
- Identification of what is slowing deals down (tools, process, or behavior)
- Creation or refinement of playbooks and messaging that reflect what actually works
- Hands-on guidance to make sure it gets used, not just filed away
Why Founders Invest
Because the cost of getting this wrong is too high
Founder-led sales does not scale. And another 6 months lost -- another hire that does not stick -- is not something you can afford.
- Make your sales process repeatable, not heroic
- Reduce the risk of bringing on a new salesperson
- Give your team a faster on-ramp with less hand-holding from you
- Increase revenue credibility when talking to investors
- Stop depending on one person -- including yourself
Engagement Options
Find the right fit for your stage
These tiers are designed to be practical, focused, and immediately useful -- without creating unnecessary overhead.
Tier 1: Sales Readiness Foundation
Best for: Pre-seed and seed-stage startups with founder-led sales or a first sales hire
You get a clear picture of where your sales motion is working and where it is breaking down -- plus the core tools to fix it.
- Sales Readiness Audit of your current process
- Clarified Ideal Customer Profile and buyer context
- Core messaging and positioning framework (tested and validated)
- Discovery question guide for early and mid-funnel conversations
- Sales stage definitions tied to buyer actions
- Priority recommendations for improving deal flow
Tier 2: Sales Readiness Playbooks
Best for: Startups with active pipelines that struggle to move deals forward
Everything in Tier 1, plus the full playbook from first meeting to close.
- Full sales playbooks from first meeting through close
- Opportunity qualification and deal progression framework
- Objection handling and pricing confidence guidance
- Proposal and negotiation preparation playbooks
- Deal review and late-stage funnel support
- Coaching sessions focused on execution and behavior
Tier 3: Sales Readiness Partner
Best for: Startups preparing to scale revenue or raise capital
Everything in Tier 2, plus ongoing support as your sales motion evolves.
- Ongoing support for founders and sales team
- Live deal support and pipeline reviews
- Reinforcement of sales behaviors and discipline
- Enablement refinement as the market responds
- Investor-ready revenue narrative support
Let's talk about your situation
If your startup is selling B2B and deals feel harder than they should -- or you are about to hire someone and want to reduce the risk -- reach out.
We can Zoom anytime.
Contact Randy Shawn Fisher or book an appointment below.
About Randy
Who is Randy Shawn Fisher?
I help startups and established companies grow.
Over a 25-year career, I have worked with executives, nonprofit leaders, entrepreneurs, and academic researchers around the globe to find new business opportunities and develop new ventures and partnerships. I have also launched products and services of my own.
If you are navigating the leap from founder-led sales to a team that can sell without you, I have been there -- and I can help you get there faster.
Connect with me on LinkedIn
