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As a Startup Founder, you know how to sell and bring in new customers.
If you want to grow, you need more people to sell for you.
But it's risky. Because without proven messaging, content, and structure, the people you hire won't be able to sell consistently. If you don't get this right, the impact can be significant. Your cash flow suffers. Your customer growth falters. Your 'story' to investors is less compelling. You can't scale as fast as you need to. Introducing "Sales Readiness"
We help founders bridge the gap from founder-led sales to small and larger sales teams.
We equip founders and early sales teams with the proven tools, playbooks, and behaviors to increase revenue, generate repeatable sales and stimulate investor interest. Sales readiness captures founder insight and converts it into market-tested messaging, tools, and behaviors that work! |
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Who is this for?
- B2B startups with a founder-led sales motion
- Early sales hires without formal sales training
- Startups with a salesperson or growth advisor but no consistent sales system
- Teams preparing to scale revenue or raise capital
- If deals feel unpredictable, sales cycles are long, or outcomes depend too much on individual effort, "
sales readiness is the missing layer.
What Sales readiness Means in Practice
Sales Readiness is not just content or cleaning up your CRM.
It is the discipline of equipping salespeople with the right tools, structure, and behaviors to move real opportunities forward.
This service focuses on two equally important dimensions:
It is the discipline of equipping salespeople with the right tools, structure, and behaviors to move real opportunities forward.
This service focuses on two equally important dimensions:
- What salespeople use
- How salespeople sell
Reduce Your riskGet insights on what customers want and are willing to pay for.
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save TimeYour time is valuable.
Focus it on the right activities and direction. |
Sell to the marketValidate user and market information so you can move forward with confidence!
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Where this shows up in the funnel
Sales Readiness supports revenue generation beyond awareness and lead generation.
It directly impacts:
✅ Reducing founder dependency in sales
✅ Shortening sales cycles
✅ Improving close rates
✅ Increasing average deal value
✅ Ensuring internal capacity when SDRs underperform / leave
It is especially powerful from mid-funnel discovery through negotiation and close.
It directly impacts:
✅ Reducing founder dependency in sales
✅ Shortening sales cycles
✅ Improving close rates
✅ Increasing average deal value
✅ Ensuring internal capacity when SDRs underperform / leave
It is especially powerful from mid-funnel discovery through negotiation and close.
How we work
Engagements are structured but flexible.
- Sales Readiness Audit of your current sales motion
- Identification of breakdowns in tools, process, or behavior
- Creation or refinement of toolkits and playbooks
- Hands-on guidance to reinforce execution and adoption
Why Startups invest in this
BENEFITS
✅ To make sales repeatable instead of heroic
✅ To support sales hires before scaling headcount
✅ To increase revenue credibility with investors
✅ To reduce wasted cycles on unqualified deals
✅ To improve confidence in pricing and negotiation
Sales Readiness helps startups grow. And CEOs can be confident in their sales team.
✅ To support sales hires before scaling headcount
✅ To increase revenue credibility with investors
✅ To reduce wasted cycles on unqualified deals
✅ To improve confidence in pricing and negotiation
Sales Readiness helps startups grow. And CEOs can be confident in their sales team.
Who is Randy Shawn Fisher?
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I help startups and established companies grow.
Over my 25-year career I have worked with executives and professionals, nonprofit leaders, entrepreneurs and academic researchers around the globe to find new business opportunities and develop new ventures and partnerships. I have also been an entrepreneur and launched new products and services. Connect with me on LinkedIn: https://www.linkedin.com/in/randyshawnfisher/ |
Randy Shawn Fisher
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Engagement Options for Startups
Sales Readiness needs to match the stage and constraints of a startup. These engagement tiers are designed to be practical, focused, and immediately useful without creating unnecessary overhead.
TIER 1: SALES readiness FOUNDATION
Best for: Pre-seed and seed-stage startups with founder-led sales or first sales hire
What’s included:
✅ Sales readubess audit of your current sales motion
✅ Clarified Ideal Customer Profile and buyer context
✅ Core messaging and positioning framework - tested and validated
✅ Discovery question guide for early and mid-funnel conversations
✅ Sales stage definitions tied to buyer actions
✅ Priority recommendations for improving deal flow
Outcome:
✅ Clearer sales conversations, stronger discovery, and fewer wasted meetings.
Engagement: 2 to 3 weeks
What’s included:
✅ Sales readubess audit of your current sales motion
✅ Clarified Ideal Customer Profile and buyer context
✅ Core messaging and positioning framework - tested and validated
✅ Discovery question guide for early and mid-funnel conversations
✅ Sales stage definitions tied to buyer actions
✅ Priority recommendations for improving deal flow
Outcome:
✅ Clearer sales conversations, stronger discovery, and fewer wasted meetings.
Engagement: 2 to 3 weeks
Tier 2: sales readiness playbooks
Best for: Startups with active pipelines that struggle to move deals forward
What’s included:
Everything in Tier 1, plus:
✅ Full sales playbooks from first meeting through close
✅ Opportunity qualification and deal progression framework
✅ Objection handling and pricing confidence guidance
✅ Proposal and negotiation preparation playbooks
✅ Deal review and late-stage funnel support
✅ Coaching sessions focused on execution and behavior
Outcome:
✅ Improved conversion rates, shorter sales cycles, and greater confidence in negotiation and closing.
Engagement: 6 to 8 weeks
What’s included:
Everything in Tier 1, plus:
✅ Full sales playbooks from first meeting through close
✅ Opportunity qualification and deal progression framework
✅ Objection handling and pricing confidence guidance
✅ Proposal and negotiation preparation playbooks
✅ Deal review and late-stage funnel support
✅ Coaching sessions focused on execution and behavior
Outcome:
✅ Improved conversion rates, shorter sales cycles, and greater confidence in negotiation and closing.
Engagement: 6 to 8 weeks
Tier 3: sales readiness partner
Best for: Startups preparing to scale revenue or raise capital
What’s included:
Everything in Tier 2, plus:
✅ Ongoing sales readubess support for founders and sales team
✅ Live deal support and pipeline reviews
✅ Reinforcement of sales behaviors and discipline
✅ Enablement refinement as the market responds
✅ Investor-ready revenue narrative support
Outcome:
✅ A repeatable, credible sales motion that scales beyond the founder.
Engagement: 3 to 6 months
What’s included:
Everything in Tier 2, plus:
✅ Ongoing sales readubess support for founders and sales team
✅ Live deal support and pipeline reviews
✅ Reinforcement of sales behaviors and discipline
✅ Enablement refinement as the market responds
✅ Investor-ready revenue narrative support
Outcome:
✅ A repeatable, credible sales motion that scales beyond the founder.
Engagement: 3 to 6 months
Take your next step!
If your startup is selling B2B and deals feel harder than they should, sales readiness can create generate immediate leverage.
Let's talk about your needs and priorities!
Let's talk about your needs and priorities!
✅ Contact Randy Shawn Fisher / Book an appointment below.
We are grateful for assistance from:
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