Research Your Customers Pain Points,
Behaviors & Motivations
When you offer a product or a service that is built on research and analysis of your customers needs, behaviors and motivations, you can confidently develop a profitable business model.
Achieve Product/Market Fit
Once you know your customer's needs, you can leverage insights for smarter product development and marketing success.
Reduce Your Risk - Entrepreneurs and innovators want to reduce risk - preserve cash flow, accelerate time-to-market, get user validation / feedback, reduce dilution and grow rapidly.
Reduce Investor Risk - Investors want to see market traction and growth. This comes from a solid understanding of customer needs and product/market-fit.
I have customized Prof. Steve Blank's Lean LaunchPad methodology for service innovation, entrepreneurship and membership / sales growth.
I am an expert in Qualitative Research and Customer Discovery and I can help you get real-world evidence and insights about Your Customers' needs, wants and desires.
Our network of advisors in the US and Canada will save you valuable time and money - and identify the greatest opportunities for revenue growth and adoption.
I am a business strategist, marketing & education specialist with 20+ years of business experience working with innovative leaders, startups and entrepreneurs.
I was involved in TechStars 1st-Global Online Startup Weekend: Unite to Fight COVID-19.
I have mentored startups at Rutgers University, part of the National Science Foundation's highly-regarded Innovation Program to commercialize technology and secure investment / funding.
Innovate with Confidence