Develop a Profitable Business
We help entrepreneurs truly understand customers needs, pain points, behaviors and motivations, to increase company value - and attracting investors and engaging customers.
Achieve Product/Market Fit
Once you know your customer's needs, you can leverage insights for smarter product development and marketing success.
Reduce Your Risk - Entrepreneurs and innovators want to reduce risk - preserve cash flow, accelerate time-to-market, get user validation / feedback, reduce dilution and grow rapidly.
Reduce Investor Risk - Investors want to see market traction and growth. This comes from a solid understanding of customer needs and product/market-fit.
Get Insights for Product Development & Marketing Success - We can help you get clarity on customer needs, real-world evidence and insights for growth with initial target customers and beyond. (Our methodology incorporates Steve Blank's Lean LaunchPad principles.).
Our network of advisors in the US and Canada will save you valuable time and money - and identify the greatest opportunities for revenue growth and adoption.
I am a business strategist, marketing & organization development specialist with 20+ years of business experience working with innovative leaders, startups and entrepreneurs.
I was involved in TechStars 1st-Global Online Startup Weekend: Unite to Fight COVID-19.
I have mentored startups at Rutgers University, part of the National Science Foundation's highly-regarded Innovation Program to commercialize technology and secure investment / funding.
Innovate with Confidence