Free vs. Paid versions
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Practical Tips, Articles and Videos about Customer Discovery |
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How and Where to Find People to Interview |
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List of the Right Questions to Ask |
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Examples & Simulations of Customer Discovery Interviews |
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Customer Archetypes & Personas |
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Links to 30 How To Videos and Resources |
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E-Books Available on Gumroad |
Who is this for?
Customer Discovery Skills will give you the knowledge, skills and practical tips for business success.
This e-book will help you truly understand customers needs, pain points, challenges and opportunities.
This e-book will help you truly understand customers needs, pain points, challenges and opportunities.
- Researchers, academics and students with a new concept / idea
- New entrepreneurs who have interests in entrepreneurship.
- Employees who sees an opportunity for innovation that could become a business.
- Laid-off / return-to-work employees who wants to be his / her own boss.
- Startups that have not done formal customer discovery before.
- Startup that have done customer discovery before - without success.
selected topics
What is customer Discovery?
- Why Do Startup Businesses Fail?
- What is Product Market Fit?
- Everyone has A Paradigm That is Hard to Let Go
- Customer Evidence and Early-Warning Signals
Finding the Right Business model... for your business
- The Business Model Canvas (BMC)
- Visualize Your Business Model
- Customer Segments
- Value Proposition
How does customer discovery work?
- How Do You Actually Do It?
- Create and Test Your Hypotheses
- Generate Valuable Insights
core skills for customer discovery
- Be Curious & Empathetic
- Learn the Other Person's Language
appendix - cheatsheets (paid version)
- Questions to Ask + Tips for Better Customer Interviews
- How and Where to Find People:
- Developing a List of People for Customer Discovery Interviews
- Customer Archetypes & Personas
next steps - your path forward
- Special Offer!