Learn how to evaluate and invest in startups
A Unique Educational Program + Community for Success
Randy S. Fisher
Customer Discovery leads to new opportunities
Customer Discovery is a powerful technique of learning customer needs and wants - from potential customers. It is powerful, because it does not involve selling; rather, it involves learning where the market is, what a validated product / service looks like and how to position it to customers.
Typically, Customer Discovery begins at the Business Model stage, then Product Development and onto Marketing. I have worked with 75+ startups and entrepreneurs and have used Customer Discovery to identify and validate new markets and customer segments.
In the process, I have 'discovered' ventures and projects worth exploring and pursuing.
I welcome your interest and feedback.
Typically, Customer Discovery begins at the Business Model stage, then Product Development and onto Marketing. I have worked with 75+ startups and entrepreneurs and have used Customer Discovery to identify and validate new markets and customer segments.
In the process, I have 'discovered' ventures and projects worth exploring and pursuing.
I welcome your interest and feedback.