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Customer Discovery skills e-Book

Find a Profitable Market Niche

​Grow Your Business
Special Offer! USD $19.95
​Customer Discovery Skills will give you the knowledge, skills and practical tips for business success.

This e-book will help you truly understand customers needs, pain points, challenges and opportunities.

Who is this for?

  • Researchers, academics and students with a new concept / idea
  • New entrepreneurs who have interests in entrepreneurship.
  • Employees who sees an opportunity for innovation that could become a business.
  • Laid-off / return-to-work employees who wants to be his / her own boss.
  • Startups that have not done formal customer discovery before.
  • Startup that have done customer discovery before - without success.

selected topics

What is customer Discovery?

  • Why Do Startup Businesses Fail? 
  • What is Product Market Fit?   
  • Everyone has A Paradigm That is Hard to Let Go 
  • Customer Evidence and Early-Warning Signals​

Finding the Right Business model... for your business

  • The Business Model Canvas (BMC)
  • Visualize Your Business Model
  • Customer Segments
  • Value Proposition

How does customer discovery work?

  • How Do You Actually Do It?
  • Create and Test Your Hypotheses
  • Generate  Valuable Insights ​

core skills for customer discovery

  • Be Curious & Empathetic
  • ​Learn the Other Person's Language

appendix - cheatsheets (paid version)

  • Questions to Ask + Tips for Better Customer Interviews 
  • How and Where to Find People:
  • Developing a List of People for Customer Discovery Interviews 
  • Customer Archetypes & Personas

next steps - your path forward

  • Special Offer!

How does customer discovery work?

Benefits

Reduce risk

Get insights on what customers want and are willing to pay for.

preserve cash flow

Avoid redoing your website, business plan, pitch deck and marketing materials.

Get validation

Validate user and market information so you can move forward with confidence!

Compare Versions

Feature
FREE Version
PAID Version
Practical Tips,, Articles and Videos about Customer Discovery (30+ pages)
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​How and Where to Find People to Interview
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​List of the Right Questions to Ask?
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Examples & Simulations of Customer Discovery Interviews
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​Customer Archetypes & Personas
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​Access to Updates (6 months)
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Free
USD $19.95

RULE NUMBER ONE

Position yourself for success

Customer Discovery skills E-course

Pre-Launch Pricing - $197 per person

Save 10% with code: beta 22
In this self-pace course, you will learn:


Discover Customer Insights and Greater Revenue Opportunities
  • Module 1  - The Power of Customer Discovery, Developing Assumptions, Interviewing + New Listening Skills
  • Module 2 - Qualitative Data, Surprises / Validating Assumptions & Pain Points, Debrief Interviews
  • Module 3 - Debrief Interviews, Pain Points & Customer Insights; Business Model
  • Module 4 - Customer Segments, Leveraging Insights, Business Revenue Opportunities

Customer Discovery skills workshop

small Group (online)

Learn and Discover Customer Insights To Develop Your Business and Increase Sales Revenue.

​Get Expert Mentoring, Feedback and Insights from from Randy Fisher.

Who is this workshop for?

  • Academic researchers and students with a new concept / idea
  • New entrepreneur who has interests in entrepreneurship.
  • Employee who sees an opportunity for innovation that could become a business.
  • Laid-off / return-to-work employee who wants to be his / her own boss.
  • Startup that has not done formal customer discovery before.
  • Startup that has done customer discovery before - without success.

 topics 

  • Week 1  - The Power of Customer Discovery, Developing Assumptions, Interviewing + New Listening Skills
  • Week 2 - Qualitative Data, Surprises / Validating Assumptions & Pain Points, Debrief Interviews
  • Week 3 - Debrief Interviews, Pain Points & Customer Insights; Business Model
  • Week 4 - Customer Segments, Leveraging Insights, Business Revenue Opportunities

Features

✅ Expert mentoring and insights from from Randy Fisher
✅ 4x 50-minute Zoom group sessions
✅ 4x 10-minute individual email correspondence between sessions
✅ Customer Discovery Skills E-Book
✅ Links to 100+ Customer Discovery videos
✅ Cheat sheets & articles
✅ Small class size (min. 2 companies)

Format

  • Subject Matter Expert & Facilitator (Randy Fisher)
  • Zoom / online sessions
  • Discussion Group
  • Reasonable email correspondence between sessions.

Pricing

✅ $697 for 1st team member; $97 for each additional person. 

The Fine Print

✅ The Fine Print
  • All prices in USD.
  • Taxes and online merchant fees extra (3%)
  • Payable in full, in advance.
  • Sorry, no refunds. ​
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