Starting a new program / service without an in-depth understanding about what your customers need, want and desire, is a missed opportunity for revenue growth. It also leaves the door open to competing alternatives.
Reduce Your Risk
Preliminary research and analysis revealed a nonprofit botanical organization had strong adult education programming and camps for kids - but few inroads to the fast-growing startup / entrepreneurship ecosystem and a specific customer segment.
A strategic approach was recommended to further explore the opportunity, instead of jumping in right away and launching events, courses and offering room rentals. Steps included:
Links & Resources: