Validate Your Market Choices
Product-market fit is the result of customer research that determines whether there's a big enough market to pursue developing a product, that satisfies customer needs. And, makes money for you and your investors.
As an entrepreneur, it is critical to know if there is market demand for your idea.
A key question is: how can you de-risk innovation for your product / service and ease the path for market entry?
The smart way to find the answer, is simply, to talk with your customers.
If you're open and willing to listen, you'll learn amazing insights. You'll validate your assumptions about the market and your business model. Stay close to your customers and delight them - and you'll be on a successful path.
A key question is: how can you de-risk innovation for your product / service and ease the path for market entry?
The smart way to find the answer, is simply, to talk with your customers.
If you're open and willing to listen, you'll learn amazing insights. You'll validate your assumptions about the market and your business model. Stay close to your customers and delight them - and you'll be on a successful path.
Understand Customer Needs
There are many examples of companies that have achieved product/market fit including AirBnB, Google (AdSense), Instagram and Slack. In all cases, the key was really understanding customer needs and wants, and pivoting their business to respond to those needs.
SaaS Growth
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We've helped B2B and SaaS technology companies achieve product/market-fit, user-traction and growth - critical milestones for accelerators, angel investors and venture capital funds.
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Once you have achieved product/market fit, you can confidently go-to-market and turn initial customers into repeat customers. You'll be able to successfully grow your revenues and company value.
Successful Go-To-Market Activities1. Collect and document user feedback (i.e., existing product, roadmap and requests)
2. Get referrals from new users to broaden exposure (i.e. expand the early user cohort). 3. Create content for Marketing that includes user feedback (i.e., testimonials, use cases, etc.). 4. Conduct market research (i.e. understand data points relevant to our value proposition). 5. Explore new avenues for the technology (i.e. areas that we had not yet considered). 6. Advocate the high-level idea, the company brand, and the solution. 7. User testing and direct feedback on your product. 8. Feedback on the customer journey to identify gaps and opportunities and improve outcomes. 9. Referrals to connect with new potential customers. 10. Directly call and position the company as a solution into specific verticals. |
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Book a FREE business
strategy call
In this free business strategy call we'll run through your goals, and brainstorm ideas of how you could start, discover customer needs or optimize your growth and business development.
We are grateful for assistance from:
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