Our proven Discovery Platform™ will help you get valuable Customer Insights and Feedback.
Watch the Overview of the Discovery Platform on YouTube (see below)
The Discovery Platform™ allows entrepreneurs and corporate innovators to validate business ideas for new products and services — by testing their assumptions (hypotheses) and generating insights through a process of customer discovery. It is used by government agencies (National Science Foundation I-Corps Nodes & Sites); leading universities; research labs; incubators, accelerators & bootcamps; startups; and consultants.
Teams or solo entrepreneurs start the process by distilling their “great idea” into a set of hypotheses - within the frame of Alex Osterwalder’s Business Model Canvas.
First, they focus their activities on identifying ‘the problem’ and the customer segments they believe will benefit from a better solution.
They conduct discovery interviews (qualitative research) with 10, 50 or even 100 customers to learn if they are on the right track, or are missing an even bigger and financially-rewarding problem to solve.
The Discovery Platform™ is a software tool that helps entrepreneurs test their hypothesis with target customers — to quickly find behavioral patterns and insights — and make evidence-based decisions.
The Platform enables users to record/upload the audio files of their customer interviews. They are accurately transcribed - ready for review and annotation of key insights. (Watch an overview of the platform on YouTube).
Teams or solo entrepreneurs start the process by distilling their “great idea” into a set of hypotheses - within the frame of Alex Osterwalder’s Business Model Canvas.
First, they focus their activities on identifying ‘the problem’ and the customer segments they believe will benefit from a better solution.
They conduct discovery interviews (qualitative research) with 10, 50 or even 100 customers to learn if they are on the right track, or are missing an even bigger and financially-rewarding problem to solve.
The Discovery Platform™ is a software tool that helps entrepreneurs test their hypothesis with target customers — to quickly find behavioral patterns and insights — and make evidence-based decisions.
The Platform enables users to record/upload the audio files of their customer interviews. They are accurately transcribed - ready for review and annotation of key insights. (Watch an overview of the platform on YouTube).
These insights can be linked to the appropriate hypothesis on the Business Model Canvas. This action helps build a body of evidence which:
- Helps users validate / invalidate their core hypotheses;
- Quickly make a go / no go decision to move forward, iterate or pivot;
- Educate and convince investors that a real market opportunity exists!