I (Randy Fisher) am an expert in Customer Discovery - a special type of market research for startups and entrepreneurs. It is based on a proven model developed by serial entrepreneur Steve Blank at Stanford University - to assess the viability of a business model and proposed market - before entering the market, developing a website, business plan or even business cards.
Why? Because based on the market research, the market and the strategies you use are very likely to change!
This specific type of market research (qualitative & quantitative) will save you thousands of dollars and months of time (and help you make $), by better understanding the Pain Points & Needs of your target audience (“drivers and motivations)”, barriers to success and customer conversion.
(Hint - When the Customer says: Yes, I’d Love to have that! - you know you’re onto something...)
The Customer Discovery also will help you determine the direction (“viability”) of your startup concept.
Part of this also involves a competitive analysis - to determine who the competition is, and more importantly how to position yourself in the market. It is also the kind of information that Investors are looking for to determine “Product/Market Fit” - and whether you have a viable business model that can deliver the ROI they are looking for. If you are self-funded, this research will help you stretch your valuable dollars.
I am a mentor with the National Science Foundation’s Innovation (NSF I-Corps) Program, and the Founder Institute. I’ve also been in a TechStars Global Startup Weekend to Fight COVID-19. I have been working for several startups focused on Marketing and Growth - and a key part of my role has been to understand user and partner behavior, social media use, analytics and faster-conversion / monetization.