Why is Customer Discovery So Important?

It's all about hitting the right target!

I (Randy Fisher) am an expert in Customer Discovery - a special type of market research for startups and entrepreneurs. It is based on a proven model developed by serial entrepreneur Steve Blank at Stanford University - to assess the viability of a business model and proposed market - before entering the market, developing a website, business plan or even business cards. 
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Why? Because based on the market research, the market and the strategies you use are very likely to change!

This specific type of market research (qualitative & quantitative) will save you thousands of dollars and months of time (and help you make $), by better understanding the Pain Points & Needs of your target audience (“drivers and motivations)”, barriers to success and customer conversion.

(Hint - When the Customer says: Yes, I’d Love to have that! - you know you’re onto something...)

The Customer Discovery also will help you determine the direction (“viability”) of your startup concept. 

Part of this also involves a competitive analysis - to determine who the competition is, and more importantly how to position yourself in the market. It is also the kind of information that Investors are looking for to determine “Product/Market Fit” - and whether you have a viable business model that can deliver the ROI they are looking for. If you are self-funded, this research will help you stretch your valuable dollars.
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I am a mentor with the National Science Foundation’s Innovation (NSF I-Corps) Program, and the Founder Institute. I’ve also been in a TechStars Global Startup Weekend to Fight COVID-19. I have been working for several startups focused on Marketing and Growth - and a key part of my role has been to understand user and partner behavior, social media use, analytics and faster-conversion / monetization.